If you are a doctor and youre not blogging, the question is: why not? Blogging is a powerful method of medical marketing that helps you get your name out there, connect with potential patients, and generate more business. You might be wondering why on earth you would take time out of your busy schedule as a physician to write for free. Well, heres why.
For one, if youre far too busy to blog yourself, you can always hire a ghostwriter to write your blog posts for you, and then review each blog post to ensure that you approve of its content and request changes if necessary. Secondly, blog posts arent difficult to write. Even if you just take 30 minutes out of your day, you can write a pretty decent blog post. Blog posts tend to be shorter than other kinds of online articles, and they are written in a casual tone.
Surely, you already have a website for your medical practice. If not, you absolutely need to get one. In this day and age, in order to attract new patients, its essential for a portion of your medical marketing campaign to be conducted online. The majority of adults search for health information online and when they need to go to the doctor, they do a quick online search to find doctors in their area. You need to make sure that you have a search engine-optimized website that people can find when they search online. People are more likely to trust you and choose you as their doctor if you have a presence online. Blogs help you expand that presence and give your practice more credibility.
The main purpose of having a blog is to connect with your patients and potential patients. Now, clearly, you wouldnt use a blog to talk about what happens in your practice or how your day was. However, you could use a blog to discuss the latest treatments in your field, recent medical breakthroughs, and other general information. When people browse online for medical information and find your site, they are likely to trust you as a good source of information since you are a doctor. This helps you build authority within your medical field as well as online.
Another important benefit of blogging is that you can connect with your readers on a personal level. Your blog readers will comment on blog posts you write that they find interesting, and you can then respond to their comments. As a result of blogging, you can connect with your patients and potential patients. People will think of you as a friendly, approachable doctor rather than one who is too busy to give them the time of day. This personal connection is important because it helps you attract more patients to your practice.
Blogging is also beneficial because it gives your online presence a major boost. People arent the only ones who love blogs; search engines do too. Blogs are constantly updated and the search engines like content-rich sites that are fresh and frequently updated. Furthermore, a blog connected to your main website makes it easier for search engine robots to crawl and index your site. And most importantly, content is considered king online. Both people and search engines love great content. Great content attracts links on other relevant sites and blogs, which then leads to a higher search engine ranking. Search engines judge the popularity and relevance of your site based on the number of links back to your site that accumulate on other websites.
Blogging also makes it easier for you to participate in social media because you have something that you can immediately share and use to attract attention to yourself and your practice. By joining a site like Twitter, you can post updates, or “tweets,” each time you write a new blog post. If the blog posts are good, other Twitter users will “re-tweet” them and spread them across the twitterverse. Social media marketing is like word-of-mouth on steroids, and when used properly, it can catapult you to both online and offline fame.
So, what are you waiting for? If your medical marketing plan doesnt include blogging, consider adding a blog to your current website. The more you update the blog, the better, but you can even update it as little as once or twice per week if you are too busy to dedicate any more time to it than that. There are a number of doctors and hospitals that have used blogging and social media to generate publicity and attract new patients, and you can do the same. Start a blog today if you want to increase awareness about your practice and generate publicity both online and offline.
When it comes to writing insurance policies, the decision is all about risk. Based on what you tell the insurer, the actuaries estimate the chances you will have an accident the next time you drive, or that your home will be flattened by a tornado, or that you will catch the H1N1 brand of influenza. It’s the most scientific form of gambling our society has been able to develop. If all the sums work out right, you are protected financially should any of the risks occur and the insurer will make a profit. So when it comes to insuring your life, the actuary needs to call in different professionals. Although you may give completely honest answers to questions about your own health and the health of your immediately family, there are many things you do not know. Sometimes, families are not honest with each other when it comes to health problems. Sometimes, you may not have been to see a doctor recently and so be unaware your own health is less than good. To protect everyone, a medical examination will usually be a condition when the amount of cover requested is high, or you are older, or you admit possible health problems.
Some insurance companies employ paramedicals who can bring a mobile service to your home or office. Others will give you the name of a specific doctor or a clinic and wait for you to make an appointment. Note that, almost without exception, when something more than a token amount of insurance has been requested, no reference will be made to your regular doctor. The insurers only accept evidence from independent medical personnel.
Let’s say you are still young and there are no untoward signs in your own or your family’s history. The exam is likely to be fairly straightforward, going through lists of questions about your current health and lifestyle. In this remember you may be tested to ensure your answers about not smoking and no abuse of drugs are truthful. If you appear heavier than you admitted on the proposal form, there may be more tests for diabetes and other diseases that can affect the overweight. If you have admitted to health problems, the tests can be fairly intensive if you are older and asking for significant amounts of cover. This is not just measuring pulse rate and blood pressure. You can find yourself supplying a range of samples, submitting to an EKG and getting up on a treadmill to prove lung capacity, stamina and a healthy heart. Only those who pass with flying colors will be offered the larger amount in cover.
In one sense, the whole experience of a medical exam is something of a deterrent. It takes up time and can be intrusive. Yet we have to advise you to go through several exams. The reason is simple. Life insurance companies approach risk assessment in slightly different ways. What some may consider significant is more routine to others. To get the best deal, you have to get as many offers as possible. This means being prepared to go through as many medical exams as it takes. Only when you have all the offered life insurance policies in your hands can you judge which one represents the best deal for you and your family.
The medical coding career is indispensable to the health care industry. A medical coders job is to report services and products provided by health care providers (such as doctors offices, hospitals, etc) to the health insurer of the patient. It is necessary to report this data in a very organized and specific manner. This is why it is important for the coder to have some sort of medical coding training.
With medicine not always being an exact science, medical coding gives it a way to be more cut and dry. In an attempt to make it more exact, the coder will convert the doctors notes, laboratory tests, requested imaging studies, and other tests into code that is usable and understood by the health insurance companies. It is vital that the medical coding specialist know enough about anatomy and medical terminology to be able to convert these notes into code. It is also vital that the coder be familiar with different types of insurance policies and companies, as the protocol of coding will be slightly different for every company and policy.
The codes used are very important for multiple reasons. One reason being that in order for there to be a system that health insurance companies can comprehend, there has to be a set standard. With this set standard they can then charge the appropriate amount to the patient and to the health care provider. Along with this responsibility, a coder may also have the responsibility to be an advocate for the care provider and patient in times that the patient requires necessary medical assistance. If the claim submitted by the coder is denied by the insurance company, it is also their job to re-file and audit those appeals.
Another reason the codes are important is because the data will eventually be used by both local and federal government for research. As a medical coder your job will help governments and researchers develop treatments for conditions that may not have enough information to make accurate conclusions on yet.
Medical coding is a profession that is absolutely vital to the health industry, because ultimately it cannot survive without someone handling the finances. The demand for jobs in the medical coding field seems to be increasing, along with the average salary which is strong despite the countries current financial uncertainty.
From keeping up with the latest technologies to providing top-notch patient care, there’s no doubt that healthcare industry professionals have a lot on their plate these days. But, would you imagine that one of their major concerns has nothing to do directly with patient care? Healthcare practices are spending large amounts of time and money keeping their practices compliant with the latest HIPAA regulations, and working hard to prevent a new trend in crime – medical identity theft. While it may not be making mainstream headlines, according to Javelin Strategy and Research, fraud resulting from exposure of health data has increased 112% year over year, from 3% in 2008 to 7% in 2009. To put this stat in perspective, medical identity theft is regarded as the fastest growing form of identity theft in America today and it is estimated that each year 250,000 to 500,000 people become victims of medical identity theft. Just like identity theft, medical identity theft is the act of stealing medical records or medical information of a patient. Both the medical facility and the patient suffer great losses once they are victimized by this type of crime. Imagine this scenario – when you check your mail one day, you find a giant bill from a hospital emergency room, yet you haven’t been to the doctor for anything other than a routine visit in years. So where did this five-figure bill with your name on it come from? The answer -someone stole your information and used it to obtain medical treatment and/or prescription drugs. Unfortunately, medical theft is a growing epidemic and is largely attributable to the large volume of paperwork medical providers are required to keep, in order to maintain 100% HIPAA compliance. Instances of medical identity theft are commonly reported when:
* Patients’ records are accidentally faxed or mailed to the wrong person * Medical records are stolen and misused after being disposed of improperly * Laptops containing confidential information or medical records are lost or stolen * Medical files left unattended in file rooms, on staff desks and in door folders; or unrestricted physical access to sensitive medical files.
While these security breaches might sound relatively innocuous, they are a huge concern. Not only does the medical facility face damage to their reputation and restitution fees, but also HIPAA has enacted legislation over the last year that makes such breaches very expensive – and on a punitive scale. Even worse, the victim may not realize the crime has occurred immediately due to lags in billing cycles so the theft is larger and potentially more costly. As if these scenarios aren’t nightmarish enough, add the fact that someone’s medical records could be tampered with, leading to improper medical care or misdiagnosis. With these costs to both victims and facilities in mind, preventing medical identity theft must be a high priority for medical facilities. It’s especially critical for smaller practices to take precautionary measures because they may have fewer internal protocols to protect patients…and shallower pockets to weather such an event. Ways to reduce medical identity theft include:
Nowadays, with 14 US states that have legalized medical marijuana, there are perhaps hundreds of thousands of employers, who wonder about the ways to keep the worksite drug free and meantime provide the adequate environment for workers, who are taken through marijuana treatment. In reality, the general medical marijuana topic is a mess. The federal authorities dont want to move from their all marijuana is illegal position and marijuana-legal states have unbelievably different approaches to the issue. Thus, there has never been a better time for reviewing drug policy of your company.
Here are some guidelines to the major white spots:
For enterprises that work for the government, like those with federal contracts, the directing document should be Drug Free Workplace Act of 1988, which bans the utilization of marijuana in jobsites that participate in federal contracts.
The DOT Department of Transportation as well bans the use of medical marijuana for employees that are in so-called safety-sensitive positions, such as bus drivers, subway operators, truck drivers, armed transit security, ship captains, and pilots. This ban covers all states, involving the states that have legalized medical marijuana. Thus, even if you have a medical marijuana card, but you have to fly a 757, you have to make sure that your medical marijuanas effect has passed, when you board your pilot seat.
Some attorneys advise to treat marijuana treatment as if it was a use of any other prescription drug, and the worker could do it legally and safely. They claim that such attitude can save employers both money and time in a situation that leads medical marijuana to the point of getting more and more accepted by society and becoming legalized in greater number of states during the next few years.
Different States Different Regulations
First of all, in the legalized states, every patient that has a medical marijuana card is protected from detainment as long as they have dealt with all the needed documentation and has the proof of a doctors approval for their marijuana treatment. But this is just the beginning.
If you live and work in Oregon or California and you are tested positive for marijuana at your workplace, you can get fired. You can even be fired if you use medical marijuana with the required approval, and a prescription from your physician, who takes you through your marijuana treatment.
Just recall a precedent back in 2008 the Ross vs. RagingWire case. Back then, the Supreme Court of California settled that the employer drug test is legal and that it isnt discriminative to fire a worker for marijuana use, even when its not used in the jobsite. Oregon had the Emerald Steel Fabricators, Inc. vs. Bureau of Labor and Industries, the states Supreme Court settled that Oregon employers have to not support the workers medical marijuana use, since the federal law takes priority over state laws.
Patients that undergo marijuana treatment in Vermont, will be most probably arrested if found using or under the influence of medical marijuana in their workplaces. The same is true about New Mexico patients.
In certain states, such as Rhode Island and Maine, you wont be discriminated or fined for your employment of medical marijuana, if you have a medical marijuana card.
In the end, simply dont forget to review the regulations and laws of your state thoroughly, prior to using medical marijuana either at home or in the jobsite.